Senior Marketing Expertise. Flexible to Your Business.
Not every business needs another agency—or a full-time marketing executive. Sometimes you need experienced leadership to establish direction, identify what’s holding marketing back, or lead an important initiative.
I offer flexible consulting engagements designed around where your business is today and what you need to accomplish next.
Fractional Marketing Leadership
Senior marketing leadership without the full-time commitment.
For businesses that need an experienced marketing leader to provide strategy, direction and accountability across the marketing function.
Ideal for businesses that need:
- Marketing strategy and planning
- Team and agency leadership
- Budget and performance management
- Executive and cross-functional partnership
Best fit: Ongoing fractional engagement
Marketing Health Check
Find out what’s working, what’s not and where to focus next.
A focused assessment of your current marketing strategy, performance, customer experience and capabilities designed to identify your biggest opportunities.
The engagement includes:
- Comprehensive marketing assessment
- Channel and performance review
- Customer journey and digital experience
- Prioritized recommendations
- 90-day marketing roadmap
Best fit: Businesses that know marketing could be performing better but aren’t sure where to start.
Strategic Marketing Projects
For businesses that have a defined marketing opportunity or challenge and need senior-level expertise to lead it from strategy through execution.
Areas of expertise include:
- Growth and customer acquisition
- Digital and ecommerce transformation
- Website and customer experience
- Agency and marketing operations
- Marketing strategy and planning
Not Sure What You Need?
You don’t need to have the answer before we talk. Tell me what’s happening in your business, where marketing is getting stuck and what you’re trying to accomplish. We’ll determine the best place to start.