Hi, I’m Jamie.
I’m a marketing executive and consultant who helps growing businesses turn marketing into a stronger driver of growth.
Over the course of my career, I’ve led marketing strategy, digital transformation, ecommerce, customer acquisition, customer experience and marketing operations for brands including JCPenney, Ulta Beauty, Simon Property Group, TruGreen and Spring-Green Enterprises.
I’ve worked inside large organizations, growing businesses and multi-location brands—building teams, launching ecommerce platforms, transforming digital experiences, managing multimillion-dollar marketing investments and partnering across marketing, technology, operations and finance to drive measurable business results.
Today, I bring that experience to businesses that need senior-level marketing thinking and leadership without necessarily needing a full-time marketing executive.
“Great marketing isn’t about doing more. It’s about knowing what matters, focusing your investment there and building a plan that moves the business forward.”
Strategy First. Executive That Drives Growth.
One of the things I’ve learned throughout my career is that businesses rarely struggle because they’re not doing enough marketing.
More often, they’re doing a lot—but aren’t sure what’s actually working.
That’s where I can help.
I work with business owners and leadership teams to step back, understand what’s working and what’s getting in the way, and identify the opportunities that can make the biggest impact.
That may mean developing a growth strategy, improving customer acquisition, optimizing a website or ecommerce experience, evaluating agencies and marketing investments, strengthening marketing operations or simply bringing greater focus and accountability to the entire marketing function.
My goal is always the same: turn complexity into a clear, actionable marketing strategy tied to business results.
Experience Meets an Entrepreneurial Mindset
I also understand what it’s like to build something of your own. I’m the creator behind Luxpetite, , a lifestyle platform focused on fashion, handbags and style. Building my own brand has given me another perspective on marketing—one where every investment matters, resources aren’t unlimited and connecting authentically with your customer is essential.
It’s a perspective I bring to every consulting engagement.
Whether you’re looking for a fresh perspective on your marketing, support for a strategic initiative or experienced fractional marketing leadership, I’d love to learn more about your business and where you’re trying to go.
